Our mission

An image of a young boy drinking water out of a newly constructed water well in remote Nigeria.

our roots:

As a native Nigerian, our founder, Tunji, started Just Help because he saw first-hand the difference that something considered "very little" in the US could make in his home community.

Just Help is our name, but it is also our mantra.

Our mission is simple - we just want to help.

 

Just Help began with a humble goal: we wanted to bring an athletic development program centered around basketball to Tunji’s home city - think coaching, scouting, and scholarships that African kids almost never have access to. This made sense given Tunji’s background and expertise, but it was clear after our first tournament that this was not what African kids needed the most.

We learned a lot in the first year - but the biggest lesson was that we could do so much more.


 
A photo of women and children smiling in front of a newly constructed water well in Nigeria.

its all about water

We continue to hold the Dreams Tournament, which has expanded to include female athletes, in Ibadan each year.

But we have widely expanded our scope to include things like clean water access in rural areas and rural school improvements. When we looked at the data, we just couldn’t ignore that to really help the children in sub-Saharan Africa, we needed to do more than coach them.

The children of Africa are the future of Africa.

We know we can build a better world one well at a time, one school at a time, one child at a time - it just takes a little help.